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Love at First Sight- Personal Narrative

A second in time where two individuals feel an amazing association towards each other is delegated â€Å"Love at First Sight. † ...

Tuesday, August 25, 2020

Love at First Sight- Personal Narrative

A second in time where two individuals feel an amazing association towards each other is delegated â€Å"Love at First Sight. † To most, unexplainable adoration is valid and can transpire, in any case, to other people, it is only a legend and can be rearranged as a difficult that can be explained through science or a conviction they have. I myself believed in this hypothesis, yet with time I started to comprehend that it could have effectively simply have been a hoax. In any case, on the other hand, it additionally could have quite recently been â€Å"Teen Love. † As I grew up, I would invest a lot of energy observing television.Normally, you’d anticipate that a youngster should grow up watching kid's shows and advancing starting there, however I had wanted to watch a high school or grown-up program. Inside these projects, I had seen that there were numerous cases wherein two individuals, regardless of whether it’d be kid to kid, young lady to kid, or youn g lady to young lady, got eyes for the absolute first second in time and they experienced a progression of curve and turns until the end where they at last end up joyfully along with a solid and ground-breaking bond. Pretty much a year back, I met the adoration for my high school life.His name was Alec and he was an extremely attractive and fascinating youngster. The first occasion when I met him was a life-changing second. I was with my companions at the motion pictures and we were simply remaining there requesting our passes to The Uninvited, when I feel a smack from behind me. â€Å"Sorry,† he said. I took a gander at him and had an unexpected snapshot of quiet. He talked once more, â€Å"Can I purchase your ticket? † â€Å"No, that’s OK. † I let him know. â€Å"Well can I at any rate get you some popcorn or something? † I chuckled, â€Å"I truly don’t like popcorn, yet you can get me a slushy? He giggled, â€Å"Okay, similarly as long as you let me go along with you and your friends,† he delayed for a moment, â€Å"if you don’t brain obviously. † â€Å"We would wouldn't fret at all,† I said as I attempted to keep down the greatest grin prepared to come out. We remained there for some time, simply taking a gander at one another and grinning. â€Å"Well after you †¦ What was your name once more? † he said with a grin. Before the finish of the film, I had the option to honestly say that that was the best occasion of my life. â€Å"So, would i be able to have you number? † he proceeded, â€Å"You know, to call you later today around evening time. † I gave him a major grin and stated, â€Å"Yeah, completely! After I gave him my number get gave me an embrace and stated, â€Å"It was extremely incredible gathering you here. I’m happy I smacked you. † We both chuckled as we said our farewells. It had been a half year that we’ve gone out and I coul dn’t help however figure we may cut off up having the association simply like the program’s I’ve seen on the TV. At that point I saw an abrupt difference in friendship. It wasn’t a terrible warmth with respect to where he disregarded me and attempted to abstain from conversing with me, however it was the friendship in where he wouldn’t keep me separate from his sight as though he were concealing something and the blame was giving in in.After my birthday, he welcomed me to go through the night at his home since his folks needed to have an extraordinary birthday supper only for me. I was truly energized, I didn’t realize that him, or his folks would experience the difficulty of doing this for me. When supper was finished, Alec took me to his room and sat me on his bed. He gave me the arrangement on what we would accomplish for the remainder of the night. I was energized on what he had arranged. â€Å"But there’s one thing I need tell y ou,† there was a long interruption. â€Å"What right? † I answered. â€Å"I simply needed to tell you that I truly love you.And I trust our relationship is sufficiently able to retain anything. † he said with an unsteady voice. Numerous things were flying all through my head after he had said that. â€Å"I cheated on you, this one time and it was never implied it to occur. † When he completed his sentence, I was in finished stun. I didn’t comprehend what to do. I didn’t need to remain there and let out the entirety of my sentiments at him. So I went with his sister and disclosed to her beginning and end. I for all intents and purposes dumped out the entirety of my sentiments and disarray into our discussion. It was the most ghastly day I had ever experienced.On the absolute first day I was with Alec, I thought it was all consuming, instant adoration. Regardless of the amount I might want to encounter that second again, I realize that I will n ever believe that feeling again. I presently realize that â€Å"Love at First Sight,† is only a conviction framework to where individuals need something to depend on or some sentimental story they need to tell their youngsters. Regardless of whether it was â€Å"Teen Love† or â€Å"Love at First Sight,† that one little flash, that decides your friendship towards each other, will stay away for the indefinite future because of the experience that I experienced.

Saturday, August 22, 2020

Directions for Direct Address

Headings for Direct Address Headings for Direct Address Headings for Direct Address By Mark Nichol This post, dear peruser, depicts appropriate accentuation and capitalization related with writing in which at least one individuals are being tended to by name or job. Disarray flourishes about how or whether to set off a legitimate or normal thing that fills in as a name for at least one individuals from an announcement coordinated at that crowd, and when to underwrite the main letter of an in any case lowercased word that serves that work. One of the results of the pattern toward less conventional correspondence is the propensity of scholars to exclude accentuation from welcome, as in â€Å"Hi Buffy!† Technically, the welcome should peruse, â€Å"Hi, Buffy!† I can’t police Muffy’s each note to Buffy, however at the danger of sounding stodgy and making Muffy bad tempered I’ll remind her (and every other person) of that reality in this open gathering. (In any case, since dear in â€Å"Dear Buffy† is a modifier, not an addition, that expression gets no accentuation.) Another locution that, by the universality of mistaken utilization, increments such blunders virally is the inaccurately without comma truncation of â€Å"May I have your consideration, shoppers† and so forth: â€Å"Attention shoppers.† The word customers is a type of direct location and should hence be set off from the former addition by a comma. A comma should, moreover, be embedded after the immediate location in â€Å"Ladies and men of their word start your engines,† which in any case peruses as though the announcement implies that all around reproduced ladies and men offer the support of turning the readers’ start keys. At whatever point a sentence imparts that at least one individuals are being addressed, a comma (or two) is a piece of the procedure. At the point when the term of address goes before the announcement, embed a comma after the term of address: â€Å"Sir, if it's not too much trouble follow me.† When the term of address follows the announcement, embed a comma before the term of address: â€Å"Good work, everybody.† When the term of address is embedded into the announcement, support it with two commas: â€Å"Please, miss, would you be able to let me know the time?† Be that as it may, note that these terms of address don't start with capitalized letters. When are such terms promoted? This accentuation is commonly given just when the term is a replacement for a known name: â€Å"What do you recommend, Doctor?† â€Å"Please let us know, Senator, how you arrived at that conclusion.† This standard applies to assignments of family connections, as well: â€Å"Can I go see a film, Mom?† (Or â€Å"I inquired as to whether I could go see a movie.† But â€Å"I inquired as to whether I could go see a movie,† on the grounds that, for this situation, you’re simply depicting the individual â€Å"my mom† not naming her.) Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Style classification, check our well known posts, or pick a related post below:Congratulations on or for?Running Amok or Running Amuck?Charles' Pen and Jesus' Name

Tuesday, August 11, 2020

MAST Michigan Alcohol Screening Test

MAST Michigan Alcohol Screening Test Addiction Alcohol Use Print The Michigan Alcohol Screening Test By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on February 03, 2020 John Fedele / Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Developed in 1971, the Michigan Alcohol Screening Test (MAST) is one of the oldest and most accurate alcohol screening tests available.?? Questions on the MAST test relate to the patients self-appraisal of social, vocational, and family problems frequently associated with heavy drinking. The test was developed to screen for alcohol problems in the general population. Drawbacks There are two drawbacks to the MAST test, compared with other alcohol screening tests available today. The length of the test makes it less convenient to administer in a busy primary care office or emergency room setting, compared to the shorter four- or five-question tests available. The questions on the MAST test also focus on problems over the patients lifetime, rather than on current problems. This means the test is less likely to detect alcohol problems in the early stages. Over the years, there have been several variations of the MAST developed, including the brief MAST, the short MAST, as well as the self-administered MAST. The following is the 22-question, self-administered MAST. The MAST Test The MAST Test is a simple, self-scoring test that helps assess if you have a drinking problem. Answer yes or no to the following questions: 1. Do you feel you are a normal drinker? (normal is defined as drinking as much or less than most other people) ___ Yes      ___ No 2. Have you ever awakened the morning after drinking the night before and found that you could not remember a part of the evening? ___ Yes      ___ No 3. Does any near relative or close friend ever worry or complain about your drinking? ___ Yes      ___ No 4. Can you stop drinking without difficulty after one or two drinks? ___ Yes      ___ No 5. Do you ever feel guilty about your drinking? ___ Yes      ___ No 6. Have you ever attended a meeting of Alcoholics Anonymous (AA)? ___ Yes      ___ No 7. Have you ever gotten into physical fights when drinking? ___ Yes      ___ No 8. Has drinking ever created problems between you and a near relative or close friend? ___ Yes      ___ No 9. Has any family member or close friend gone to anyone for help about your drinking? ___ Yes      ___ No 10. Have you ever lost friends because of your drinking? ___ Yes      ___ No 11. Have you ever gotten into trouble at work because of drinking? ___ Yes      ___ No 12. Have you ever lost a job because of drinking? ___ Yes      ___ No 13. Have you ever neglected your obligations, family, or work for two or more days in a row because you were drinking? ___ Yes      ___ No 14. Do you drink before noon fairly often? ___ Yes      ___ No 15. Have you ever been told you have liver trouble, such as cirrhosis? ___ Yes      ___ No 16. After heavy drinking, have you ever had delirium tremens (DTs), severe shaking, visual or auditory (hearing) hallucinations? ___ Yes      ___ No 17. Have you ever gone to anyone for help with your drinking? ___ Yes      ___ No 18. Have you ever been hospitalized because of drinking? ___ Yes      ___ No 19. Has your drinking ever resulted in your being hospitalized in a psychiatric ward? ___ Yes      ___ No 20. Have you ever gone to any doctor, social worker, clergyman, or mental health clinic for help with any emotional problem in which drinking was part of the problem? ___ Yes      ___ No 21. Have you been arrested more than once for driving under the influence of alcohol? ___ Yes      ___ No 22. Have you ever been arrested, or detained by an official for a few hours, because of other behavior while drinking? ___ Yes      ___ No Scoring Score one point if you answered no to the following questions: 1 or 4. Score one point if you answered yes to the following questions: 2, 3, 5 through 22. A total score of six or more indicates hazardous drinking or alcohol dependence and further evaluation by a healthcare professional is recommended. Do you think you may have a drinking problem? Take the online alcohol abuse screening quiz.

Saturday, May 23, 2020

The Effects Of Gun Control On Our Society Essay - 1671 Words

For my family gun control is a picky topic. Especially for myself who is pro-gun and my father who is anti-gun to a slight degree. I believe that if you want to own a weapon or firearm of any type, as long as it is within the law, go for it. Whereas my father believes that you should only need to own a pistol, no semi-automatic rifles of shotguns. That is to say, he feels that rifles are not applicable in our daily life, and that we don’t need them. I do own a good number of knives, and I will carry one on me from time to time, for the purpose of self-defense. Which seems to be a common factor with most gun buyers. With this in mind we should examine other countries with lower crime rates to see if there is a method to reduce the effect of gun violence in our society, the current gun application process, as well as look into the past to see if we can learn anything at all from others mistakes. Today especially in Massachusetts gun control is the toughest of all of the states. So much that if you wanted to carry in any state some licenses will get you access to multiple states, but Massachusetts is its own entity. A gun license in Massachusetts is only valid in Massachusetts. Getting multiple licenses complicates carrying in other states, and that is not the main effort to control firearms. According to Nation Master The crime level in the United States is 55.84, and the United Kingdom is at 48. Which is not surprising as it is insanely difficult to obtain firearms in theShow MoreRelatedThe Effects Of The Weapons Effect On Gun Control934 Words   |  4 PagesHow does aggression relate to gun ownership/use? Does aggression actually have an effect on gun control? There have been many studies done that says it does. But, the question is, does everyone with a gun have to take it out with their aggression. Not everyone does take it out but there is a great amount of people that actually do. I am going to talk about the studies that have been done and how they impact society. Currently, in the United States we have a lot of violence going on. Is it becauseRead MoreGun Control Is Not Regulated Now Essay1418 Words   |  6 Pagesfirearm control is not regulated now, what would be the outcome and its effects on society in the future. As of now the laws of gun control have little to no effect on crimes committed using a gun. It’s a known fact that firearms are the most used lethal weapon during violent crimes, here in the State of Texas. As a concerned resident of the state, I am motivated to bring to the attention of our law enforcers, that stricter laws on firearms should be enforced. For the reasons of safety in our neighborhoodsRead MoreDo People kill People, or do Guns Kill People1705 Words   |  7 Pagesdebate on the topic of gun control. History has shown that there are positive and negative effects of gun control laws and high profile events that have lead to a highly controversial debate. Around 1788, James Madison stated that the Second Amendment was written to assure the southern states that Congress would not â€Å"undermine the slave system by disarming the militia, which were then the principal instruments of slave control throughout the South† (Bogus 1). Gun control laws, which are laws thatRead MoreGuns, Ammunition And Its Negative Effects On Society944 Words   |  4 PagesIssue Question: can the availability of guns, ammunition and its negative effects on society be a thing of the past? Claim: An analysis of the United State gun culture reveals their negative effects on society. Thesis paragraph: In the wake of recent killings and mass shooting in sandy hook and other locations across the country and communities, there has been public cries for the need for stricter gun laws and regulations. Gun violence has become a major problem facing the country. Day inRead MoreAgainst Gun Control Of The United States1145 Words   |  5 PagesEnglish II November 1, 2015 Against Gun Control Crime and guns, the two always seem to be acting together, however, these two elements are absolutely nothing alike. Do guns commit the horrific crimes? Do the laws placed on gun control keep the citizens of the United States safe? These are the questions many citizens and lawmakers are asking themselves when they try to launch laws on gun control. Although many people are for gun control, they do not realize that gun control violate the United States SecondRead MoreGun Control Laws Limit Violent Crime1385 Words   |  6 Pagesabsence of a correlation between strict gun control measures and reducing violent crime rates in US states. It is time to ensure that our Constitution is upheld to protect the ideals of American democracy. The proposal of restricting US citizens from purchasing firearms is invalid because they are protected to do so under the Constitution, strict government regulations on other harmful products have not been effective in the past, and the idea that gun control laws limit violent crime is a misconceptionRead MoreIs Gun Ownership a Right?1214 Words   |  5 Pagespeople kill people, or do guns kill people? According to the U.S. Constitution, the Second Amendment states that the right to bear arms should not altered.(Bill of Rights). Many American citizens believe this amendment is an individual right, while others believe that it is only a collective right intended to restrict Congress from taking away a states right to self-defense. This, along with other current events, has given rise to heated debate on the topic of gun control. History has shown that thereRead MoreShould There Be Additional Gun Control?1476 Words   |  6 PagesAdditional Gun Control? In America guns have been a part of the country’s society since it’s birth. Throughout history the citizens of the US have used firearms to protect the nation, protect their families, hunt for food and engage in sporting activities. The issue of Guns and gun control is complex. In the United States, gun control is one of these tumultuous issues that has both sides firmly entrenched in their positions. In this climate of growing violence, rife with turmoil and crime, gun advocatesRead More America Needs Some Gun Control Essay1552 Words   |  7 Pages Gun control is the effort to restrict or limit the possession and use of guns. The gun control debate may be one of the most important issues in our society. The U.S. Supreme Court ruled in 2008 that the 2nd Amendment restrains the government’s ability to ban handguns. Some politicians are passionate about gun control and make voting decisions based upon on this issue alone; hence, the people we elect into office directly affect our lives. A few republican politicians have a strongRead MoreThe Effects Of Gun Control On The United States Essay1742 Words   |  7 PagesGun control has become a very important topic within the United States after the past couple of months. There have been many issues that have occurred to make people think that banning guns is something we need to invest in, even though that just would not be the greatest option. There are many parts to winning a debate on gun control. One always needs to be sure to view both sides of the issue, look at the causes and the effects of the issue, and being sure one has enough facts and statistics to

Tuesday, May 12, 2020

You Decide Leonard Cooper Charter School Is a K-12 School...

Print This Page Scenario Scenario Summary Leonard Cooper Charter School is a K-12 school with approximately 1,000 students. The school wants to develop a local area network that meets the needs of the school now and is scalable for the future. There have been numerous complaints about the speed and reliability of the network, especially since a new addition to the building was added a few years back. Your Role and Assignment You are the systems administrator contracted by Leonard Cooper to upgrade the local area network to meet the ever-increasing needs of the buildings students and faculty members. Your first task is to interview key stakeholders to determine what the key areas of concern are. Activity The charter†¦show more content†¦Printing is a really problematic area for us. You see, we have over 50 networked printers in this building. Although we do need the printers, we need some way to consolidate the management of print jobs, as the queues on these printers often are filled. We also need to navigate to each printer individually to clear them. There has to be a better way because this is ridiculous. Collisions have become a problem for us as well since we started to add new computers a few years ago. In the morning when everyone gets in, network performance slows to a crawl because everyone is busy on the network with their morning attendance and checking e-mail. After performing a network analysis, I figured out that there were way too many collisions on the network. There has to be a way to fix this. John Fischer, HVAC Tech, Male Back to top You know, 20 years ago when I started in this business, I never had to have discussions with the computer folks. My, how have times changed! Today, about 90% of my equipment located within the facility can be managed via my laptop and Web browser. Whenever I plug my laptop into the telephone looking jack in the wall, my operating system says that Im now operating at 10 megabits. Then, whenever I browse to my equipment, I cannot retrieve any data. After going back and forth with the HVAC support techs, they determined that my connection needed to be 100 megabits. They said it must be my networkShow MoreRelatedContemporary Issues in Management Accounting211377 Words   |  846 Pagesagreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Press, at the address above You must not circulate this book in any other binding or cover and you must impose the s ame condition on any acquirer British Library Cataloguing in Publication Data Data available Library of Congress Cataloguing in Publication Data Data available Typeset by SPI Publisher Services, PondicherryRead MoreRastafarian79520 Words   |  319 Pagesagreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Press, at the address above You must not circulate this book in any other binding or cover and you must impose this same condition on any acquirer Library of Congress Cataloging-in-Publication Data Edmonds, Ennis Barrington. Rastafari : from outcasts to culture bearers / Ennis Barrington Edmonds. p. cm. IncludesRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishingRead MoreDeveloping Management Skills404131 Words   |  1617 Pages mymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. 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Particularly revealing are Spodek’s discussions of the influence of prominent urban planners and architects— including Le Corbusier and the Chicago School—urban preservation and the city as the locus of global cultural development, and the ways in which slums and shanty towns have morphed into long-term homes and viable communities for perhaps a majority of urban dwellers worldwide in the last half

Wednesday, May 6, 2020

Be Not Afraid of Goodness Free Essays

While hearing some talks by Cardinal Mario Bergoglio during the previous week of the Pope’s election, it was mention the word â€Å"coprophilia† as a common reaction by people in front of certain information. This was an answer made to LaStampa. it, an Italian Online Newspaper, about the sensationalist journalism that often publishes scandals about the Catholic Church (qtd. We will write a custom essay sample on Be Not Afraid of Goodness or any similar topic only for you Order Now in Tornielli n. pag. ). He explained that this kind of journalism is a result of a sickness called coprophilia, something that most of journalists are in danger to get and by them, people in danger to commit â€Å"coprophagy†, a common sin that marks all women and men (qtd. n Tornielli n. pag. ). After a week, this Cardinal was elected as the new Pope of the Catholic Church. In the moment I heard about him, I run to find those words’ meaning. I discovered that Merriam-Webster Online defines â€Å"coprophilia† as â€Å"marked interest in excrement† (n. pag. ) and coprophagy as â€Å"eating of feces that is normal behavior among many animals† (n. pag. ). Therefore, I started to think about the meaning of those words in context of Cardinal Bergoglio’s answer, now Holy Father Pope Francis. What did he mean about people sick of coprophilia and committing coprophagy when we talk about the scandals of the Catholic Church? Fortunately, the bomb of news about the new Pope’s election and people’s perceptions and comments about him as man and Catholic leader answered my questions. He meant that coprophilia is the people’s tendency – and journalists, as main source of information – to look for the worst part of something in a morbid way, placing the good aside; that makes people – receptors – to commit coprophagy by consuming that negative perspective. Once the Holy Father Pope Francis gave his first words to his people, most of Catholics realized that he was a very humble man who just asks us to pray for him and for each other. In his Homily for inaugural Mass of Petrine Ministry, he mentioned several important facts directed to not just Catholics, but also to all the Governors who were present there in Saint Peter Square, Vatican. He said, â€Å"Let us never forget that authentic power is service, and that the Pope too, when exercising power, must enter ever more fully into that service which has its radiant culmination on the Cross† Holy Father Pope Francis n. pag. ). Also he explained, â€Å"We must not be afraid of goodness, of tenderness† because tenderness â€Å"is not the virtue of the weak but rather a sign of strength of spirit and a capacity for concern, for compassion, for genuine openness to others, for love† (n. pag. ). Those words opened mine mind and heart deeply; I could not believe that simple words like his could move me so much. I felt very happy and inspired by him and wanted to find more information about him and his previous talks and writings as Cardinal. Nevertheless, those nice feelings were shocked by horrible information about him just typing his name on Google. There were several news about him as a participant priest of the Argentinean dictatorship during 1976-1983, as well as accusations of misogynistic activity because of some things he supposedly said about women’s incapacities in a conference. Not wanting to trust that information, I started to ask people. Sadly, I found most of them with the knowledge about the unfounded internet accusations, but not about what he has said about service and tenderness. It was then that I comprehended deeply how people, journalists as the first source of communication, have an excessive interest on the â€Å"secret† or â€Å"bad† aspects of any news and deny people the very good information they can get, as the whole inspiration I received upon initially reading the Pope’s words. After searching on Google and asking people, I started to dig a little bit on certain reliable information. Fortunately, I found that the new Pope’s supposed participation in the dictatorship were false accusations based on pictures of him, from his back, giving the communion to General Videla – Dictator Argentinean President. The picture showed an old thin man as priest, but that year, he was 26 years old, so he could not be that man. Other sources showed as well that people who were imprisoned because of him declared publicly that he was not involved with dictatorship actions. About misogynistic declarations of women in a conference, a program of Eternal Word Television Network did a search about that conference of Cardinal Bergoglio talking about women’s incapacities and recurred directly to the only source that was accusing him, and it resulted that they have said that from a Yahoo forum commentary made by an atheist person who hated the Catholic Church. That person did not have any fundament for saying that. Sadly, all of this false information was spread quickly and most of people were consuming those arguments easily. All this experience made me grow in the way of evaluating mass information, I discovered that despite the fact something could be really good, like the thoughts of Holy Father Pope Francis that everybody can take advantage of, there will be a dangerous filter which will try to show us the worst part of it. However, that is not because of â€Å"evil† journalists, is because of people’s consumption. In general, people do not care about the true behind information; just pay attention to the secret and bad things can be said about something. Therefore, being critical while reading and willing to find the truth, could give us enormous benefits allowing us to know the best part of everything taking care of our minds and hearts. How to cite Be Not Afraid of Goodness, Papers

Saturday, May 2, 2020

The Brand Strategy of Philips-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Brand Strategy of Philips. Answer: Introduction Philips, the big name in the technology sector is a Dutch company whose sole concentration lies on electronics, healthcare, and lighting. Founded in Eindhoven by Gerard Philips, it is one of the largest electronic companies in the world. With more than 100 thousand employees across 60 countries worldwide, it is also one of the largest producers of lighting products in the world (Merchant and Rose 2013). Brand management and planning is the analysis of how the brand is anticipated in the market. In this report, brand management of Philips will be discussed along with an overview on how different strategies of branding are followed by the origination to accomplish sales goals. Brand Architecture Strategy The strategy is an out- inside approach to organize the brand offerings of the company. The brand is made on the structure. From the point of view of internal structure, it has been pointed out that the brands existing services and products are in the mode of interplay with one another. The point of view is creating criteria through the help of the extension that can be perceived. Externally, this process combines within the development of the framework, which can be perceived (Rosethorn 2016). An unrefined brand architectural strategy of Philips, which is much before the year 1995, led to the failing of recognizing the products breadth by the customers. Higher costs, which involved marketing and branding resources, are also affecting the brand image of the company (Hillenbrand et al 2013). Philips with its brand name One Philips failed to attract many customers due to the problem in the internal communication. By taking a profitable amount of time in order to maintain proper sophisticated structure, the upcoming risks could be mitigated. The optimization of the expenditure is a way to allow the companys brand to enjoy a new brand awareness and a struggle to improve the image of the brand. Likewise, Philips also realized to clarify and redefine its brand image. This resulted to the end of One Philips and the beginning of the era of Sense and Simplicity and then again reinterpreting into innovation and you. Accordingly, Philips had also streamlined the various divisions of t he product into the three parts: consumer products, lighting and healthcare. There are types of Brand Architectural Structures, which include house of brands and branded house. Philips features Branded house structures, which contains the services, and products that bear the brand name of the organization in order to motivate communication value and purchases. Brand Potential It includes the vision of the brand which incorporates the view of the managements potential based on long- term which is influenced by the improvements of the firm and has the ability to give recognition to the possible and current brand of the future. The Brand boundaries are the way to identify the products and the brand who should offer the different benefits and also the needs which should satisfy the customers (Buil et al 2013). The brand positioning refers to the reference based on competitive frame, point of differences, priority and the mantra of brand. It has been accordingly claimed that Philips is a reputed and prestigious brand. The efforts should be made to make its brand potential to make the products for tomorrow. The Brand boundaries of the Philips offer products which give different benefits such as mixer, tube lights, bulbs and other electronic gadgets are being used and also other appliances with innovative methods to make the brand of the company famous. Repositi oning of Philips represented a correct example about how the branding should be. Philip breaks the description of the product from the confusing jargon and then to the bare essentials, further making clearer and easy to apprehend by any customers. In most of the cases, their product line does not surpass more than one line text. In order to give importance to the name of the brand, an Advisory board has been created whose function is to give the perspectives of outside which encompass the continued efforts, which are targeted towards their promises. Philips focused on the portfolios of Brand, which incorporates mainly the way to attract the customers and to enhance the internal competition within the firm. Second, to attract the particular segment of the market, which is still not covered by other competitors as the market is new to capture. Brand Hierarchy A brand Hierarchy is a way to summarize the strategy of branding, by displaying a number of elements of the brand (KALININA 2014). All the brands are having a small beginning like Philip, who includes the descriptor of the product, level of modifier, brand level of an individual, family brand level and then comes the company brand level. It follows the level of individual and modifier brand level. Philips, in the beginning faced problems in terms of what is the number of levels that a brand must use and to allocate some of the specific types of products under the umbrella of one brand (Som and Blanckaert 2015; Duin, Ortt and Aarts 2014). Conclusion The branding of a product acts as an ambassador of the product. Great products can be unsuccessful due to wrong brand management strategy. Philips needed a brand repositioning because of its complex approach to marketing and thus, the change in the tagline and new marketing strategy, regarding branding helped the organization to gain the position they are in today. It is understood by branding promotion of Philips, that simplicity is the need of the hour. The complex and complicated subject can overshadow a brand. It is necessary to know and understand the need and communication capacity of the consumer, to provide a positive brand valuation to the consumer. Due to its strong branding promotion, the organization has been able to change itself from being an endorsing brand to a monolithic brand. Companys future endeavors and plans to incorporating into greater Philips brand have empowered it to come up with the tagline sense and simplicity. References Buil, I., De Chernatony, L. and Martnez, E., 2013. 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